YIĞIM Payment System shares early results following the launch of online payment acceptance via American Express (AMEX) cards. Implemented in collaboration with Azerbaijan International Bank (ABB), this service has already onboarded over 30 partners since its launch, and this number is planned to reach 300 within the next two months.
In the first two weeks, total operational turnover exceeded 300,000 AZN, demonstrating strong international demand for AMEX cards and growing interest in globally recognized and reliable payment methods by Azerbaijani businesses.
The extra advantage of accepting American Express cards is that their holders generally represent a higher-income customer segment, which means higher sales potential for businesses. Statistics show that AMEX users tend to make purchases with higher average amounts compared to other cardholders. Moreover, acceptance of American Express enhances business reputation, builds trust among customers, and associates the company with premium and quality services.
These results reaffirm how relevant American Express cards are to the premium customer segment, including tourists and business travelers from the USA, Canada, the UK, Germany, France, Australia, Brazil, and many of the 198 countries and territories where AMEX is accepted.
Key Global Statistics on American Express
In 2024, AMEX cardholders made purchases amounting to a total of USD 1.55 trillion.
American Express cards are accepted at over 66 million merchant locations worldwide, making them one of the most widespread and recognized payment instruments globally.
These figures underline American Express's role as a leading player in the global payments market and its capacity to offer businesses access to a payment‑capable international audience.
A Strategic Step in Developing Digital Payments in Azerbaijan
By implementing online acquiring via American Express cards, YIĞIM Payment System and ABB continue to strengthen the country's online payment infrastructure, opening up new opportunities for businesses to attract customers from around the world and elevate their service levels.
Hotels and tourism sector leaders such as Hilton Hotel, Hilton Garden Inn, Fairmont Baku, Fairmont Baku Spa, Landmark Hotel, Hertz, Qalaalti Hotel, River Inn Hotel, Fly Inn Baku, Macara Sheki Hotel, Chenot Palace, Xəzər İnci Hotel, and Port Rivolli have already joined the service accepting AMEX payments.
About YIĞIM Payment System
YIĞIM Payment System is one of Azerbaijan's leading fintech companies, and the first payment institution in the country to obtain the PCI DSS international security certification. The company offers innovative and secure payment solutions for individual and corporate customers and was the first to enable online payments in Azerbaijan via Google Pay and Apple Pay.
The company's mission is to create a convenient, reliable, and secure digital payment ecosystem that contributes to the growth of the cashless economy in the country. Its core activity areas include integration of modern technologies, development of digital financial services, ensuring maximum security of operations, and supporting innovations in the fintech sector.
